About Us...

Hopman's is a unique; one of a kind producer repping agency specializing in farm direct sales of floral products to mass market retailers.  

Not a Middleman

We are "manufacturer's reps".  The retailer buys and ships directly from our producers' farms. Our sourcing model eliminates the added costs and delays associated with resellers.

Our team is retailer's eyes & ears in the producer community:

• Daily live inventory feeds.
• Crop inspections.
• Sales planning & forecasting.
• Data integrity.
• Retail portal management.
• Purchase order verification.
• Crop planning guidance.
• Logistics aid.

In many cases we augment the farms' sales teams.  

In some cases we are the sales team. 

Goals

Our focus is to promote the public's enjoyment of flowers - driving repeat non holiday consumption. We spotlight shelf life & value perception as being the most important factors.  We aspire to see European style floral consumption rates in North America.

Product Specialties

Florist & garden center goods. Fresh cut flowers, potted plants, dried botanical décor, seeds, herbs, dormant bulbs, hard goods.

B2B Marketing
We manage introductions and pair growers with retailers that match their scale. 

Quality Control

We believe that quality is the only guarantee of continuity. Our partner growers are first-rate.  We provide the vetting process, assuring professional growers with extreme standards who understand the retailer's needs. We provide eyes on the crops with regular farm inspections. 

Retail Partners

Our merchant partners are North American mass retailers.  Our dependable relationships with floral category managers provide the missing links for busy growers.

Agricultural Partners

Our producer partners are growers and hard goods manufacturers located around the globe.  Our trusted producer network provides a one stop for busy buyers.

Flower Sourcing

Let us find the products you need. Years of experience allows us to quickly source what you are looking for - from A class vendors.

Merchandising 

We assist category managers on store level merchandising and assist with trouble shooting.  We advise on ever important color blocking, cross merchandising, upgrading, and shipper displaying.  Long and trusted relationships with international hard good suppliers allow us to propose sleeves, covers, containers and picks which boost the perceived value of plants and cut flowers.

Product Development

We watch worldwide floral markets and advise on developing trends, reducing the need for speculative growing and buying. This helps ensure that more of a farmer’s crop is pre-sold, with great sell-thru performance.